Social Selling and Its Impact
In recent years, social media engagement has witnessed a remarkable surge, fueled by the rise of remote work and limitations on traditional networking. Sales professionals have faced challenges in connecting with prospects face-to-face, leading them to explore alternative methods to curate and share content online. As a result, the popularity of social selling and LinkedIn […]
Customer Retention
Customer Retention refers to the activities and actions companies take to reduce the number of customer defections. The goal is to help companies retain as many customers as possible, often through customer loyalty and brand loyalty initiatives. Let’s delve deeper into this topic: 1. Why is customer retention important? Customer retention is critical to any […]
Bad Advertisement Found In Front Of Lift
That ad was staring at me while I was waiting for the lift. But I noticed that something was wrong with it Translating it to English, it says: INTERESTED TO BUY USED ITEMS!!!… Items are like: – 1 sofa set with wooden legs and carvings, 3+2+1 in blue and batik design. – 1 queen-sized King […]
Does This Headline Capture Your Attention?
According to John Caples, did you know that in a print ad, 75% of the buying decisions are made at the headline alone? This means the headline alone can make or break your chances of a sale. Within that one short line, people generally have already made up their minds about whether your product is […]
Pepsi’s New Skinny Can
Here’s Pepsi’s new skinny can: I like the design. Diet Pepsi’s main sales message is you can have a soft drink without the calories, calories = fat. So with the skinny can, the sales message really hits the mark. Some critics may not like it, saying it’s stereotyping people that thin is good, but I […]
Always High Price!
Not many companies have thrived being a lower-priced choice. Wal-mart has, Airasia has. However, my opinion is always a high price. If you can create a niche with a great value proposition to the market, aim for high prices, you will have better margins, better innovation, and better brand perception. Unconventionally, HANZO NG Sales Ninja […]
Have Multiple Attacks!
Here are a few multiple strategies to get your name out there. How many are you currently utilizing? E-mails, newsletters, blogs, forums, search engine optimization, cold-calling, networking, joint-ventures, paid-per-clicks, direct mails, referrals, articles, press releases, book, speeches & seminars, telemarketing, up-sell, cross-sell, social networking sites, etc. The more channels you have, the more your visibility, the […]
Buzz Marketing!
To gain market exposure fast, we need unconventional strategies. It’s about how to have people talk positively about our business that is well-aligned with our brand and preferably with zero or low-cost strategies. We have received numerous in-house training requests because our impressive, seductive e-mails have been forwarded around. How do you create the buzz […]
Put Your Brand Onto Someone’s Name?
Just read an article about Dunlop’s unconventional marketing strategy in Canada. They offered $25,000.00 as prize money to people who are willing to change their name to Dunlop-Tire. 4 people took up the offer. So now these folks are Peter Dunlop-Tire, Traci Dunlop-Tire, Jason Dunlop-Tire, and Bill Dunlop-Tire. They got tonnes of publicity because of […]
Attract, Don’t Chase!
How many rejections will you get if prospects call you up to enquire about your products or services? Compare this with your random call based on telephone numbers you acquired from the directory to get an appointment? That’s where marketing, branding, PR, social media, or other lead generation strategies come to place. The stronger those […]