Boosting Brand Loyalty in a Competitive Market Landscape

In today’s crowded market, where new competitors pop up every day and customers have endless choices, one thing can set your business apart: brand loyalty. But earning or boosting brand loyalty isn’t as easy as it used to be. Shoppers are smarter, faster, and more demanding than ever. They expect personalized experiences, consistent value, and […]
Automotive Marketing Struggles: Gap between Branding and Sales

Automotive marketing in today’s fast-paced industry poses a significant challenge for brands trying to connect their branding efforts with sales results. The thin line between building a strong brand image and converting it into tangible sales can be a complicated journey. This article dives deep into the struggles faced by automotive marketers in bridging this […]
The Future of B2B Sales: Why AI Tools are important in B2B Sales?

Nowadays, adaptability and innovation stand as the cornerstones of success in B2B Sales, since the business world has witnessed a seismic shift in the way companies interact with their clients, prospects, and partners. The age-old strategies of door-to-door sales and cold calls have changed their form as a consequence. Among these groundbreaking innovations, Artificial Intelligence (AI) […]
Social Selling and Its Impact

In recent years, social media engagement has witnessed a remarkable surge, fueled by the rise of remote work and limitations on traditional networking. Sales professionals have faced challenges in connecting with prospects face-to-face, leading them to explore alternative methods to curate and share content online. As a result, the popularity of social selling and LinkedIn […]
Bad Advertisement Found In Front Of Lift

That ad was staring at me while I was waiting for the lift. But I noticed that something was wrong with it Translating it to English, it says: INTERESTED TO BUY USED ITEMS!!!… Items are like: – 1 sofa set with wooden legs and carvings, 3+2+1 in blue and batik design. – 1 queen-sized King […]
Does This Headline Capture Your Attention?
According to John Caples, did you know that in a print ad, 75% of the buying decisions are made at the headline alone? This means the headline alone can make or break your chances of a sale. Within that one short line, people generally have already made up their minds about whether your product is […]
Pepsi’s New Skinny Can

Here’s Pepsi’s new skinny can: I like the design. Diet Pepsi’s main sales message is you can have a soft drink without the calories, calories = fat. So with the skinny can, the sales message really hits the mark. Some critics may not like it, saying it’s stereotyping people that thin is good, but I […]
Always High Price!
Not many companies have thrived being a lower-priced choice. Wal-mart has, Airasia has. However, my opinion is always a high price. If you can create a niche with a great value proposition to the market, aim for high prices, you will have better margins, better innovation, and better brand perception. Unconventionally, HANZO NG Sales Ninja […]
Have Multiple Attacks!
Here are a few multiple strategies to get your name out there. How many are you currently utilizing? E-mails, newsletters, blogs, forums, search engine optimization, cold-calling, networking, joint-ventures, paid-per-clicks, direct mails, referrals, articles, press releases, book, speeches & seminars, telemarketing, up-sell, cross-sell, social networking sites, etc. The more channels you have, the more your visibility, the […]
Buzz Marketing!
To gain market exposure fast, we need unconventional strategies. It’s about how to have people talk positively about our business that is well-aligned with our brand and preferably with zero or low-cost strategies. We have received numerous in-house training requests because our impressive, seductive e-mails have been forwarded around. How do you create the buzz […]